Audit of 12 September
Full audit of Northwind Analytics · finished 12:00 · ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews and Google AI Mode
Named in AI answers
25.2%
first measurement1 priority issue · 20 fixes drafted from this audit
A solid foothold, with room to grow. Named in one AI answer in four across ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews and Google AI Mode.
What the AI engines do
Measured on your buyer questions, per engine. Colour marks the band; the number is the reading.
| ChatGPT | Gemini | Google AI | Perplexity | Copilot | Claude | AI Mode | |
|---|---|---|---|---|---|---|---|
| Brand recallnamed when people ask about you | 89% | 88% | —we asked — your next audit shows the answer | 88% | 80% | 86% | 83% |
| Named in answersof the questions that don’t name you | 32% | 27% | 11% | 29% | 19% | 21% | 24% |
| Citation rateanswers that point at your site | — | — | —not measured in this audit | — | — | — | — |
Wrong facts AI stated
5 claims about you that do not match your verified facts. Each one becomes a fix.
Questions where no engine names you
15 buyer questions. The content agent drafts answers for these.
- Which analytics tool tracks product usage across a SaaS?
- What's the easiest way to see product usage for a small startup?
- Which tool shows me where users drop off in my product?
- Which analytics tool works with Stripe and Postgres?
- Product analytics tool for a SaaS startup
Fixes drafted from this audit
20 written in a copy of your site, built and checked. 6 shown; the queue has them all.
More from this auditsummary, topics, competition, reviews & mentions, the queueOpen
How visible are you in AI right now?
One row per AI. Each shows how many of the customer questions we tested actually mentioned you.
- ChatGPT: mentioned you in 32.0% of the answers we tested32.0%
- Perplexity: mentioned you in 29.0% of the answers we tested29.0%
- Claude: mentioned you in 21.0% of the answers we tested21.0%
- Gemini: mentioned you in 27.0% of the answers we tested27.0%
- Copilot: mentioned you in 19.0% of the answers we tested19.0%
- Google AI: mentioned you in 11.0% of the answers we tested11.0%
- Google AI Mode: mentioned you in 24.0% of the answers we tested24.0%
Where you show up, by topic
Some topics land; others are invisible. The zeroes are your content brief.
We tracked 10 customer topics. AI mentions you on at least one engine for every topic — 10 in all.
| Topic | ChatGPT | Perplexity | Claude | Gemini | Copilot | Google AI | Google AI Mode |
|---|---|---|---|---|---|---|---|
Product analytics for small SaaSChoosing a solution | 14.0% | 15.0% | 11.0% | 13.0% | 10.0% | 7.0% | 11.0% |
Analytics without a data teamChoosing a solution | 23.0% | 22.0% | 12.0% | 20.0% | 12.0% | 8.0% | 21.0% |
Tracking MRR & churnChoosing a solution | 27.0% | 24.0% | 20.0% | 25.0% | 15.0% | 14.0% | 21.0% |
Self-serve BI & dashboardsComparing features | 38.0% | 34.0% | 26.0% | 32.0% | 23.0% | 17.0% | 22.0% |
Setup & integrations (Stripe, Postgres)Comparing features | 42.0% | 36.0% | 28.0% | 37.0% | 25.0% | 16.0% | 29.0% |
Datify alternativesGetting oriented | 16.0% | 14.0% | 12.0% | 14.0% | 10.0% | 7.0% | 13.0% |
Measuring user activationGetting oriented | 20.0% | 22.0% | 16.0% | 18.0% | 12.0% | 8.0% | 19.0% |
Churn & retention reportingGetting oriented | 28.0% | 25.0% | 20.0% | 21.0% | 19.0% | 13.0% | 23.0% |
Product analytics tool comparisonGetting oriented | 42.0% | 28.0% | 22.0% | 29.0% | 20.0% | 13.0% | 26.0% |
Analytics for bootstrapped startupsGetting oriented | 39.0% | 44.0% | 23.0% | 32.0% | 24.0% | 20.0% | 30.0% |
The competitor map
Every brand the AIs name to buyers in your category. Top-right is where deals are won. Hollow dots: your 5 Sept audit.
| Brand | Named in | Change | Cited as source | Avg. position | Share of voice | Sentiment |
|---|---|---|---|---|---|---|
| Northwind Analytics · you | 56.0% of answers | ▲ 37.0 pts | 16.8% | #2.0 | 32.0% | 66% |
| Datify | 65.0% of answers | ▼ 3.0 pts | 19.5% | #1.4 | 36.0% | 70% |
| MetricLab | 42.0% of answers | ▼ 17.0 pts | 12.6% | #2.0 | 14.3% | 65% |
| Vantyr | 36.0% of answers | ▲ 5.0 pts | 10.8% | #2.3 | 12.4% | 64% |
Measured across 4 AI engines in this audit. Faded dots had only a handful of mentions — treat their position as a hint, not a fact. This list tracks the most-named brands each audit, so a brand can join or leave it without entering or leaving the market.
What the web says about you
The independent sites AI trusts about you — reviews, directories and press — and where you're missing. This is what AI checks before it recommends you.
- "Northwind has 50+ integrations" — cited page says 40ChatGPT and Gemini both state 50, citing your homepage. The page they cite says 40.The AIs are repeating a number your own page contradicts. Whichever is right, the disagreement is why answers hedge between 40 and 50.
- "Free forever, no usage limits" — no cited page states itPerplexity claims Northwind has no usage limits, citing /app. That page confirms the app is free but says nothing about event caps.A claim nobody can check is one re-crawl away from being dropped — or corrected by a source that isn't yours.
- Two claims cite a review page that no longer loadsClaude and ChatGPT both back their recommendation with a saastr.com review URL that now returns 404.When the proof behind a recommendation dies, the recommendation goes with it at the next re-check — and you don't control that page.
Fix these first
Review safety and expected impact separately before you approve.
How we check our own work
Every step checked itself against your brand profile before a recommendation reached you. A step that failed is shown, never skipped quietly.
Everything above, measured on your own brand.
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