Audit results for Northwind Analytics
How visible are you in AI right now?
One row per AI. Each shows how many of the customer questions we tested actually mentioned you.
- ChatGPT: mentioned you in 32.0% of the answers we tested32.0%
- Perplexity: mentioned you in 29.0% of the answers we tested29.0%
- Claude: mentioned you in 21.0% of the answers we tested21.0%
- Gemini: mentioned you in 27.0% of the answers we tested27.0%
Where each AI sees you
live · 7 of 7 engines audited
Where you show up, by topic
Some topics land; others are invisible. The zeroes are your content brief.
We tracked 10 customer topics. AI mentions you on at least one engine for every topic — 10 in all.
| Topic | ChatGPT | Perplexity | Claude | Gemini | Copilot | Google AI | Google AI Mode |
|---|---|---|---|---|---|---|---|
Product analytics for small SaaSChoosing a solution | 16.0% | 15.0% | 11.0% | 13.0% | — | — | — |
Analytics without a data teamChoosing a solution | 23.0% | 21.0% | 15.0% | 19.0% | — | — | — |
Tracking MRR & churnChoosing a solution | 29.0% | 27.0% | 19.0% | 24.0% | — | — | — |
Self-serve BI & dashboardsComparing features | 35.0% | 32.0% | 23.0% | 29.0% | — | — | — |
Setup & integrations (Stripe, Postgres)Comparing features | 42.0% | 38.0% | 27.0% | 35.0% | — | — | — |
Datify alternativesGetting oriented | 16.0% | 15.0% | 11.0% | 13.0% | — | — | — |
Measuring user activationGetting oriented | 23.0% | 21.0% | 15.0% | 19.0% | — | — | — |
Churn & retention reportingGetting oriented | 29.0% | 27.0% | 19.0% | 24.0% | — | — | — |
Product analytics tool comparisonGetting oriented | 35.0% | 32.0% | 23.0% | 29.0% | — | — | — |
Analytics for bootstrapped startupsGetting oriented | 42.0% | 38.0% | 27.0% | 35.0% | — | — | — |
What AI is getting wrong
The wrong claim, which AI said it, and the correct fact, side by side.
- ChatGPT said:“Northwind is a UK company.”Verified fact:Northwind is a US-based company, founded in 2023.
- Claude said:“Northwind doesn't integrate with Stripe.”Verified fact:Northwind integrates with Stripe (2026-06-04).
- Gemini said:“Northwind is a mobile-only app.”Verified fact:Northwind is a web app that runs in any browser.
- Perplexity said:“Northwind costs $99 per month.”Verified fact:Northwind has a free plan; paid plans start at $49/mo.
- ChatGPT said:“Northwind doesn't work with Postgres.”Verified fact:Postgres is supported.
Where you're invisible
Questions where nobody's answer mentions you.
- What's the best product analytics tool for a small SaaS?
- How do I track MRR without a data team?
- What's the best product analytics tool for a small SaaS?
- How do I track MRR without a data team?
- What's the best product analytics tool for a small SaaS?
- Cheapest product analytics for a bootstrapped SaaS
- How do I measure user activation?
- Self-serve BI tools for startups
- Cheapest product analytics for a bootstrapped SaaS
- How do I measure user activation?
- Self-serve BI tools for startups
- What analytics tool works with Stripe and Postgres?
- How do I see churn and retention in one dashboard?
- What analytics tool works with Stripe and Postgres?
- How do I see churn and retention in one dashboard?
The competitor map
Every brand the AIs name to buyers in your category. Top-right is where deals are won. Hollow dots: your 4 Sept audit.
| Brand | Named in | Change | Cited as source | Avg. position | Share of voice | Sentiment |
|---|---|---|---|---|---|---|
| Northwind Analytics · you | 56.0% of answers | ▲ 37.0 pts | 16.8% | #2.0 | 32.0% | 66% |
| Datify | 65.0% of answers | ▼ 3.0 pts | 19.5% | #1.4 | 36.0% | 70% |
| MetricLab | 42.0% of answers | ▼ 17.0 pts | 12.6% | #2.0 | 14.3% | 65% |
| Vantyr | 36.0% of answers | ▲ 5.0 pts | 10.8% | #2.3 | 12.4% | 64% |
Measured across 4 AI engines in this audit. Faded dots had only a handful of mentions — treat their position as a hint, not a fact. This list tracks the most-named brands each audit, so a brand can join or leave it without entering or leaving the market.
What the web says about you
The independent sites AI trusts about you — reviews, directories and press — show up here, with a clear read on whether they back your story.
No external signals were captured for this audit.
Fix these first
Review safety and expected impact separately before you approve.
How we tested this
- question_answerWe wrote 100+ real customer questions in your industry, the kinds people actually ask AI.
- hubWe ran each question through the 4 AI platforms you picked in settings — in the real apps your buyers use.
- searchWe looked at every answer and counted whether AI mentioned your brand.
- fact_checkWhen AI said something about you, we checked whether the facts were right.
Every recommendation is verified before it reaches you.
Each step below checks itself against your brand profile. A blocked step pauses until the input is fixed, so no unchecked recommendation ever reaches you.
- crawl sitePassed1440s
- query enginesPassed2160s
- analyzePassed1800s
- synthesizePassed1080s
- verifyPassed720s
- question diagnosesPassed360s
- rival gapsFlagged360s
Everything above, measured on your own brand.
The free scan checks whether AI can read your site and takes about ten minutes. A plan adds the rest: what the AI platforms say about you, what they get wrong, who they recommend instead, and the changes to make.